Ask

Noodles & Company is a well-established brand that wanted a fresh feel in its restaurants. The in-store posters had to catch the eye of hungry guests who are already in line. Messaging needed to be new without losing the voice regulars already know and love.

Solution

Words are slippery, a lot like noodles, and without careful attention they slide off-topic. I brought a strategist's focus and a little extra zest to the in-store posters, writing short, playful lines that fit the brand but still surprised people