Senior Copywriter and Creative Strategist 

Hi, I’m Dallas,

I’ve spent 10+ years creating high-performing marketing and advertising content across in-house teams, freelance projects, and creative agencies.

And I enjoy infusing my work with everything that I’ve learned living, working, and studying across five continents. Because experience-based wisdom can’t be replicated.

With writing as my foundation, I know how to put AI to work with sound judgment and strategy-led creativity.

Portfolio

Career highlights

I’m thankful to have worked with so many intriguing brands and delightful people.  

  • First Place, International Boating Writers Award (2021): "Boating Basics: Pro Tips," a five-part how-to series for Progressive Insurance and DiscoverBoating

    Bronze, The One Club Awards Denver: Elevon, for naming, brand identity and website for Trammell Crow Company

  • Humana: 4,857 partner sales linked directly to the campaign

    8+ million impressions

    1.64 million unique people reached

    an 88.3% completion rate on YouTube videos

    2.6x more engagement on the website.

    Elevon: Pre-leasing for the building beat expectations, and the brand became an inspiration for Trammell Crow Company.

    GrownAs* Mac: The packaging I wrote went into 380 Sprouts Farmers Market stores nationwide. You can also find it at Kroger, Gelson's, Bristol Farms and on Amazon.

    Mercy Housing: Secured bipartisan support for the Affordable Housing Credit Improvement Act of 2019 on Capitol Hill.

    I landed coverage in Colorado Public Radio, Denverite, the San Francisco Chronicle and the Sacramento Bee, and published four thought-leadership pieces in print magazines. 

    Crisis communication: I kept residents and partners informed through COVID-19 and historic California power outages.

  • Strategy

    • Creative strategy

    • Brand strategy and positioning

    • Brand voice, messaging, and voice and tone guidelines

    • Naming

    • Style guides and verbal identity

    • Content strategy and editorial calendars

    • Full-funnel and omnichannel campaigns

    • Audience research and personas

    • Multicultural marketing

    • Campaign concepting

    Copy and content

    • Website and UX copy

    • Landing pages and conversion copy

    • Email, eblasts, drip and lifecycle campaigns

    • Direct mail and direct response

    • Paid and organic social

    • Google Ads, ChatGPT Ads and search (SEO/SEM)

    • Video and broadcast scripts, including supers

    • CPG packaging

    • OOH and billboards

    • In-store and point-of-sale

    • Case studies

    • Thought leadership and long-form content

    • Brochures, flyers and sales collateral

    • PSAs and public awareness campaigns

    • Regulated copy (CMS/Medicare, financial compliance)

    • Branded content and satire

    Communications

    • Media and press relations

    • Crisis communications

    • Executive and CEO ghostwriting

    • Legislative advocacy and lobbying

    • RFPs and proposals

    • Annual reports

    Leadership and approach

    • Creative leadership and mentoring

    • Client presentations

    • Cross-functional collaboration with design, art direction and film teams

    • AI-assisted copywriting and workflows

    • Tech, startups and cybersecurity

    • Financial services and wealth management

    • Healthcare

    • Insurance

    • Fintech

    • Advertising and agency (B2B)

    • CPG: food and kitchen goods

    • Retail and grocery

    • Telecom

    • Real estate: luxury residential

    • Home services

    • Government and public safety

    • Affordable housing

    • Nonprofit

    • Outdoor

Contact me

How I work

I love people as much as I love words, and my career has been about getting the two to meet. I'm a creative strategist who writes. I figure out who a brand needs to reach and what will move them, then turn that into campaigns and content that work. Some of those campaigns won awards, and one drove 4,857 sales.

It's a wild time to be a writer. The tools change every month, and adaptability has always been my greatest strength. I use AI when deadlines and budgets get ferocious, but my judgment is what makes the work good: knowing the audience, the strategy and the one line that matters.

Advertising has been my focus for the past six years, but I think of myself as a writer first, not just a copywriter. Before agency life, I ran PR and lobbying for a national housing nonprofit, ghostwrote for a CEO, and taught business English in Shanghai and Rio de Janeiro. And I've written video scripts, vegan mac and cheese packaging, luxury apartment brands, websites, billboards, press releases, speeches and even ads on Zambonis. Wherever you need words, I'll bring tested strategy and experience.

Let's talk

How I live

Colorado has been home since 2005 with intermittent stints in Brazil, China, England, Mexico, and South Africa. Location is important to me because I like to spelunk cultures, both foreign and familiar. I’m instinctively curious about most things and am fascinated by everything from the comedy of banal daily life to the geopolitics of a disputed border. I was raised by an anthropologist, and this has greatly influenced how I learn, interpret, and understand culture—it shows up in my approach to work too.

I started rock climbing as a teenager, and it’s been a rewarding avenue to meet delightfully weird people while I’ve come to appreciate basking in self-imposed stress. It’s taught me how to break down problems, remain resilient, and enjoy unbelievably difficult processes.

Food has never just been fuel for me, it’s my muse and how I celebrate people in my life. Spicy food is the poetry of my palate. I unwind by reading history and wind up with live music or travel.