Client

Walgreens and InComm Payments

Industry

Retail pharmacy and healthcare

Services

Creative strategy

Concepting

In-store signage & retail copywriting

Ask

Gift cards have a visibility problem. In a busy Walgreens, they compete with everything from cold medicine to candy, and plenty of shoppers forget they're even an option. Walgreens needed in-store creative that would make gift cards stand out in a crowded aisle and remind people they're the easy answer for anyone on their list.

Solution

We gave gift cards a short, confident promise: "Anyone. Anywhere. Any occasion. Gift cards got you." A bold red ribbon, echoing the Walgreens script, loops through lifestyle photos and wraps around the cards themselves to pull shoppers' eyes straight to the display. Supporting lines meet people mid-errand. "Forgetting something?" nudges last-minute gifters to the new Gifting Center, and "Check everything off your list—even gifts" ties gift cards to the shopping trip they're already on. The system flexes across posters, signage, displays, and screens.