Ask

Boating looks easy until you're the one at the helm. Progressive and Discover Boating wanted to help new boaters get on the water with confidence, and to put Progressive in the picture as a brand that looks out for them. Because of the timeline and budget, all eight scripts had to be written in 36 hours.

Solution

I drew on my own boating experience to concept and script an eight-part video series in a day and a half. Each episode taught one practical skill in a way that balanced education, entertainment and the joy of being out on the water, so viewers learned something and wanted to go boating.

Award-winning results

Winner International Boating Writers Award from the National Marine Manufacturers Association. It also became the most-shared social post of 2021 on the U.S. Coast Guard's channels.