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Almost everyone knows Kroger. Far fewer people know about its fuel points program, which saves shoppers money at the pump. Kroger Personal Finance needed ads that would get people to notice the program, understand it, and actually use it. They had reach everywhere shoppers are, from YouTube to pop-up ads and gift card rack at checkout.

Solution

Fast, fun, and upbeat. I concepted and scripted a series of videos built around holiday themes, so each spot felt timely and gave people a reason to watch. Every one of them came back to the same point: shopping at Kroger saves you money when you fuel up. I carried that energy so the brand felt the same no matter the channel or medium.